It gives me things. Nuff said.
For example, today I figured out that if you sign up for Recycle Bank, they credit your account with 90 points. You don't even have to sign up for the recycling service. Or even recycle. They have several rewards under 90 points, including 1-year magazine subscriptions such as Harper's Bazaar, Esquire, Good Housekeeping, Redbook, etc. Free 1-year subscription to Harper's Bazaar? Yes please.
I also take surveys online for cash. Last year I made about $200 doing this. So far this year, I'm up to about $60. No, it's not a lot, but it's enough to get something nice for myself every now and then. =)
Maybe this year I'll save the money for something nice I see in Harper's Bazaar?
I also go to school online. Sometimes. I have a blended course, so half the classes are in a classroom, and the other half are online. Next semester I'm going to try to take more classes online, so I can save more gas and spend less time just driving around!
I also love online scholarship searches. Super easy. After all, if my survey money is going to get spent on cute clothes and accessories, I need some other way to pay for college!